![]() ![]() The potential reach of these messages is huge, particularly if they are broadcast on a popular tv channel at prime time, or in a large-circulation national newspaper.įor this reason, above the line channels are well suited to brand-building as there is an opportunity to get in front of potentially hundreds of millions of eyes. These messages go out to large audiences via traditional offline media such as TV ads, radio, newspapers, magazines and out of home billboards. Updated MARCH 2022Ībove the line advertising refers to advertising messages that are broadcast to ‘the masses’ without any sophisticated form of targeting. Deciding on where to allocate your marketing budget? Consider how Above-The-Line (ATL) and Below-The-Line (BTL) marketing works, and which is better for your business, with Koozai’s latest Infographic.
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